a blog was a personal web log or journal in which someone could share information or their opinion on a variety of topics. The information was posted reverse chronologically, so the most recent post would appear first.
Even if you have no idea what a blog is, you have undoubtedly encountered one at some point. Maybe you came into a site while looking for “healthy dinner recipes.” In fact, guess what, if you’re reading this? On a blog, you are.
If your company doesn’t have a blog, you should give it some thought. According to research, blogs are the 5th most reliable source of factual web information, and B2B marketers who use them generate 67% more leads than those who don’t.
At its most basic level, blogs can help you establish an online presence, establish your expertise in a certain field, and get more qualified traffic to all pages of your website. If you’re thinking of starting a blog for your company or just want to know what one is, keep reading.