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In the digital age, social media has emerged as a powerful tool for businesses to connect, engage, and promote their brand to a vast audience. Social Media Marketing (SMM) has revolutionized the way businesses approach digital marketing, providing a platform for targeted advertising, customer engagement, and brand building. In this blog, we will explore the significance of social media marketing, the different social media channels, the types of audiences they cater to, effective strategies for business, the power it holds, top social media tools, and social media marketing course free with certificate.