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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has outlined its roadmap for growth in 2023 following a strong 2022 performance, attributed to an innovative, resilient and integrated culture and tourism sector.
Abu Dhabi’s unique culture is central to plans to increase overall visitation to more than 24 million, from 18 million in 2022. DCT Abu Dhabi’s research reveals that culture was the primary reason for travel for almost half (47 per cent) of international tourists. With the rise of the culture-seeker segment, about 4 million visitors are expected at DCT Abu Dhabi’s cultural sites this year – more than one million additional visitors compared with the previous year.