The e-commerce sector ranks fashion as its second-largest category, with a valuation of around $15 billion. Projections from Bain & Company indicate that India’s online fashion market is set to expand to nearly $35 billion by the fiscal year 2028, boasting a compound annual growth rate (CAGR) of 25 percent. The fashion industry is experiencing substantial growth, and if reports are accurate, this trend is anticipated to persist. Various factors, including cultural shifts, technological advancements, and the impact of social media, shape the dynamics of the fashion landscape. As lifestyles, preferences, and attitudes undergo transformations, fashion trends naturally evolve.
Currently, one prevailing trend in the fashion industry is women’s athleisure, a fusion of athletics and leisure. Athleisure incorporates design elements such as stripes, mesh panels, and athletic silhouettes. The rising focus on health and wellness in contemporary culture has propelled the popularity of athleisure. Numerous lifestyle brands have seized the opportunity, introducing stylish athleisure options to secure a place in women’s wardrobes.